Introducing Serpente and Faer

Serpente & Faer is the ideal combination for successful franchising: business and consumer marketing professionals, and specialists in every phase of the franchising process, working together as a team. Formed to combine three decades of marketing experience and four decades of franchise sales and implementation, each of the firm’s principals has an enviable track record in his field. As a team, they’ll deliver the synergy, experience, and leadership necessary to make a franchise successful.

JOSEPH P. SERPENTE
Mr. Serpente, president of a highly-successful advertising, marketing and public relations agency. For more than 25 years, he has assisted clients* ranging from start-up firms and restaurant chains to Fortune 500 corporations. With more than 5,000 sales and marketing projects and advertising/public relations campaigns completed in virtually every product and service area, he offers proven marketing experience.

SOL FAER
Mr. Faer, CEO has operated successful franchising organizations since 1956. His credits include the complete strategies, packaging and launches for scores of successful franchises in fast food, automotive, and other product- and service-oriented areas. One client* wrote of Mr. Faer: “In the franchise industry, the Faer name has become synonymous with extremely well written and executed franchise programs. For those accepted...success seems almost assured.” *Company names and case histories upon request.

*Company names and case histories upon request.